For the upcoming season, the Bobcats are going with the advertising slogan:
“TougherFasterStronger”
However, it appears that they may have been a bit hasty in posting to twitter:
Cats PR might not want to be so fast based on this tweet “@bobcats: …Bobcats Media Day! #ToucherFasterStronger” #TougherFasterStronger
— Alan Henrikson (@AlanHenrikson) September 24, 2012
#Toucher RT @bobcats: One more week until Media Day! Join us in our live chat with the guys next Monday from 1pm-3pm! #ToucherFasterStronger
— McBeastie (@McBeastie_) September 24, 2012
@bobcats “#ToucherFasterStronger” Cats getting handsy this season.
— Lex Smith (@lex_smith_) September 24, 2012
As for other reactions from twitter about the actual slogan – well, there weren’t many:
So @bobcats new ad campaign #tougherfasterstronger – @dougkufnerwcnc asked if they borrowed a line from #kanyewest Hmm.
— Anjanette Flowers (@AnjanetteWCNC) September 24, 2012
(Actually, they’re borrowing a line from Daft Punk, who Kanye sampled for his song “Stronger”)
“@bobcats: President & COO Fred Whitfield unveils ” #TougherFasterStronger” as this season’s advertising campaign.” Sure hope so.
— Danny Noll (@DannyNoll) September 24, 2012
I will say that “TougherFasterStronger” is probably catchier than what I had previously suggested, “Prepare today yesterday and today. Own tomorrow”. But I wonder if anyone else has something better?
Theme slogans are rather useless if they do not instill the attitude and mentally to make the words true. However i am liking the younger team with effort players and talent. We need someone to step up and be the next Crash and MKG looks like the person that will put his body on the line at any given time.