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Author archive for Jeff

  • Bringing back the Hornets (name)

    By Jeff on December 14, 2012
    Editor’s note: This is the first post from our new contributor, Jeff Hess. He’ll be focusing on bigger picture issues around the team, and starts with a post for which we can thank the Pelicans.Rebranded and Rejuvenated: Why Charlotte must seize the opportunity to be the Hornets once more The modern NBA is all about the Brand. These days, NBA […]