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BOOM: ‘He’s all in’ from the Sports Business Journal

Beneath a small canopy shading the first tee at a golf course on the outskirts of Charlotte, the man who sets the local NBA franchise apart from all others barked between puffs on a cigar.

“That’s left, Dookie,” yelled Michael Jordan, six months into principal ownership of the Charlotte Bobcats, yet not at all above needling a season-ticket holder courageous enough to sport a Duke cap at a team golf outing.

via ‘He’s all in’ – Sports Business Journal

From the Sports Business Journal, an in-depth look at Michael Jordan’s ownership of the Bobcats – what he is doing to make the team (and his purchase of them) a success. And a couple of more articles the SBJ was good enough to open up for public consumption:

What they’re saying – Quotes on MJ’s involvement

Jordan’s brand will drive team’s business – Probably my favorite part, potentially additional Jordan brand Bobcats gear

Jordan mingles with staff: “Call me MJ” – Hey, no pressure, sales team. Your boss is only the GOAT